How Hiyacar Meets the Demand for Convenient, Flexible Car Rentals

As urban populations continue to grow and cities become increasingly congested, the demand for flexible, sustainable, and convenient transport options has never been higher. Hiyacar, a UK-based mobility-as-a-service platform, is at the forefront of this shift, connecting drivers to cars precisely when and where they need them. With a model that enables car owners to list their vehicles for rent, Hiyacar is transforming urban mobility, reducing the need for car ownership, and helping to mitigate urban congestion and air pollution.

Who Are Hiyacar’s Rental Customers?

A closer look at Hiyacar’s customer base reveals a profile that is young, professional, and seeking cost-effective, convenient transport solutions. In fact, 71% of Hiyacar’s peer-to-peer (P2P) customers fall between the ages of 25 and 44. This demographic is not only digitally savvy but also inclined towards on-demand, pay-per-use services rather than traditional car ownership models.

Interestingly, the top five professions among Hiyacar’s customers include Software Engineers, Managers, Teachers, Civil Servants, and Consultants. These professions suggest a user base that values time, convenience, and efficiency. These qualities all align well with Hiyacar’s service offering.

Why Are Customers Renting Hiyacar Vehicles?

Understanding the key reasons for renting vehicles through Hiyacar provides critical insights into how the platform is effectively addressing customer needs:

Visiting Family and Friends (39%): Despite the UK’s extensive rail and public transport network, many Hiyacar customers find that public transport is not always the most viable option for longer trips to visit family and friends. High costs, longer travel times, and indirect routes with multiple train changes can make public transport less appealing. In these cases, renting a car through Hiyacar offers a more convenient, direct, and often more cost-effective solution.

Day Trips and Holidays (36%): For those seeking a quick getaway or a short break, renting a vehicle provides the flexibility to explore destinations without the commitment and cost of car ownership.

Errands (15%): From moving items to airport drop-offs and medical appointments, running errands is a significant driver of vehicle rental demand. Notably, 53% of these errands involve moving items, demonstrating how Hiyacar’s rentals provide a practical alternative to hiring a traditional moving service.

Work-Related Needs (4%): Whether it’s attending client meetings, transporting work-related equipment, or simply ensuring a reliable mode of transportation, professionals rely on Hiyacar’s fleet to maintain their work schedules.

Car Troubles or Repairs (2%): With vehicle maintenance and repair costs rising, renting a car during a period of vehicle downtime offers a simple, cost-effective solution.

Convenience, Speed, and Flexibility: The Core of Hiyacar’s Offering

Hiyacar’s platform is built around three primary pillars: convenience, speed, and flexibility. By enabling vehicle rentals from as short as one hour to up to ten days, Hiyacar caters to both spontaneous trips and planned journeys alike. Customers can easily book, unlock, and drive vehicles directly through the Hiyacar app, streamlining the rental process and ensuring a frictionless user experience.

Supporting Sustainability Goals Through Car Sharing

Beyond serving the immediate transportation needs of urban residents, Hiyacar also plays a pivotal role in promoting sustainable mobility. By reducing the reliance on private car ownership, Hiyacar helps mitigate traffic congestion and lowers overall emissions in dense urban areas like London. Additionally, its model encourages more efficient vehicle use, allowing cars to be shared by multiple users rather than sitting idle for most of the day.

Empowering Urban Mobility

As more people seek alternatives to private car ownership, Hiyacar continues to position itself as a leader in the direct-to-consumer car rental market. By understanding the unique needs of its customer base and delivering a seamless, on-demand rental experience, Hiyacar is redefining urban mobility and making transportation more convenient, flexible, and sustainable