Keith Stark named Business Development Lead at Hiyacar

Keith Stark - the former Scottish Regional Manager at Enterprise Car Club - is Hiyacar’s new Business Development Lead.

Hiyacar has hired Keith Stark as Business Development Lead to coordinate the company’s expansion in Scotland, whilst also helping to facilitate our ever-growing presence in London and Bristol.

Bringing Years of Experience to Hiyacar

With more than 14 years of experience in the car sharing industry, Stark grew Enterprise Car Club - formerly CityCarClub - into the most successful of its kind in Scotland. Throughout his tenure, he established car clubs in Edinburgh, Glasgow, Stirling, Inverness and Dundee, overseeing the growth of the platform from just 16 cars and 400 members, to 400 cars and in excess of 12,000 members. This built the company into a profitable, multi-million pound turnover business.

Alongside establishing car clubs in Scotland, Stark managed the implementation of local authority and NHS fleet management programmes. He was also the first to introduce electric vehicles (EV’s) into the Scottish car club fleet, operating 26 EV’s across Edinburgh and Glasgow.

As a pioneer of the Highland Council car club fleet, Stark saw the initiative grow to over 80 vehicles across 12 locations from Thurso to Portree, resulting in £400,000 of savings for Highland Council in the first 18 months.

Looking Forward to the Future

In 2021 Hiyacar will be launching in Edinburgh, which will be our first introduction outside of England, and we know Stark’s extensive experience within the Scottish car sharing industry will be a key factor in helping us become established in the Scottish capital.

Keith Stark said:

“Hiyacar has the most versatile and secure car sharing platform in the industry. I am looking forward to helping launch Hiyacar in Scotland and developing the ‘Car Club in a Box’ concept with Local Authorities, Community Car Clubs and developers.’’

Hiyacar was established in 2016 and is the longest serving Peer-to-Peer car sharing service still in operation in the UK. Over the last five years, we’ve grown a network of over 100,000 members and 1,700 cars and as a result of new partnerships with Toyota (UK) and other leading fleet providers, we’ve also recently been accredited by CoMo UK, which means we are now part of the UK’s accredited car clubs. We are now the only operator that offers peer-to-peer and traditional return to base car clubs on the same platform.

Co-founder and CEO of Hiyacar Graeme Risby said:

“We’re extremely excited to have Keith as part of the Hiyacar team. His knowledge and experience within the Scottish car sharing industry will be incremental when introducing our brand to a new audience outside of England. After a succession of successful years we have big expansion plans in the coming years and Keith will play a key part in driving this.”

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